CONTENT WRITER (1 Position)
Since its founding in Cambodia in 1999, Forte has remained true to its mission to provide innovative customer-focused products and services, build capacity in people, and contribute to the progress of the insurance industry in markets they operate in. Offering both general and life insurance in Cambodia, and general insurance in Laos, Forte is the preferred partner of multinational insurers.
Forte is also an employer of choice which offers a collaborative workplace that rewards achievement and provides opportunities for employees to grow through professional education and development.
Forte is looking for a talented and multi-lingual Content Writer to join our dynamic Group Brand, Marketing and Communications department. This role will suit someone passionate about financial education, who has extensive experience in creating ‘sticky’, engaging and compelling content.
Responsibilities:
- Create compelling content marketing and storytelling that motivates, inspires, educates to increase awareness and generate leads
- Develop and plan content publishing calendar and content proposition
- Be the guardian of the Forte editorial style guide, tone of voice and visual style, ensuring that all content published adheres to brand guidelines and the information is accurate and timely
- Create, edit and publish long-form and short-form written content (eg product copy, blogs, social media posts, websites, event descriptions, email newsletters, infographics, whitepapers, etc), while adhering to Forte editorial guidelines, tone of voice and SEO best practice
- Review and edit content (such as storyboards, captions, videos and scripts) produced in-house or by external agencies, ensuring high quality of output
- Develop innovative content ideas and topics by collaborating with other departments, clients and partners, researching industry-related topics (combining online sources, interviews and studies) and analyzing customer research findings
- Generate traffic to our digital channels by creating attractive content, showcasing Forte as a thought-leader within the industry, and using SEO, keyword research and tagging techniques to increase our findability
- Research and analyze consumer thoughts and trending topics
- Assist in creating artwork for social media based on existing templates
- Assist in monitoring digital engagement and content performance
- Assist in uploading content to the website and social media
- Assist in the creation and launch of paid ad campaigns on social media if required
- Any other duties as required.
Requirements:
- 3+ years experience in writing content in English and Khmer within a Marketing or Business function for B2C and/or B2B audience.
- Ability to write well in either Mandarin, Japanese or Korean is a bonus.
- Portfolio of previous content writing work
- Excellent verbal and written communication skills in Khmer and English
- Exceptional attention to detail when editing and proofreading in Khmer and English
- Previous experience of working with written, video and audio content
- Possess an editorial mindset and have good instinct about content topics and writing style that would appeal to audiences
- Able to manage different tasks and projects at once, and meet deadlines
- Team player - able to collaborate with a wide range of people from different parts of the business
- Good communicator - comfortable with having conversations and interviews to find out more information
- Good analytical and listening skills - able to respond to feedback and customer research
- Good eye for appropriate formatting and understanding of visual design principles
- Working knowledge of Microsoft suite of products eg Word, Powerpoint
IN RETURN, WE OFFER
- A competitive salary.
- Great career progression opportunities.
- Comprehensive training.
- A friendly and supportive working environment.
Please forward your detailed resume including a recent photograph with a cover letter describing your suitability for the role, career aspirations and salary expectation to:
Office Address : # Vattanac Tower, Level18 No.66 Monivong Blvd, Sangkat Wat Phnom, Khan Daun Penh, Phnom Penh, Cambodia
Email : humanresource@forteinsurance.com
CLOSING DATE: 31 May 2024. Only shortlisted candidates will be notified.